Welcome to Motortronics

With over 38 years of specializing in the manufacturing of solid state AC motor controls and motor protection products, Motortronics is a world-wide leader, second to none. Having shipped millions of solid state starters and controllers to virtually all industries around the world, we have amassed more real world experience than any other manufacturer in the business. Founded in 1982, Motortronics was born out of innovation. We were the first company in the world to produce a digital 3 phase energy saving soft starter and have never stopped innovating since.

As the world-wide leader specializing in the manufacturing of soft starters, AC motor controls and motor protection products, Motortronics has extensive experience in collaborating with multinational teams and working to international standards. Motortronics designs and builds custom soft starters for some of the world’s largest automation brands meeting international standards. Our design and engineering teams can create a quality product to meet your needs.

Global Offices

Card image cap

*Quick Ship MV and LV Soft Starters in stock today - In your facility tomorrow*

Latest News

New Location in Dubai

We are pleased to announce that we recently opened Motortronics MEA in Dubai. We are looking forward to working with our existing and new customers in this region.


EXIM Export - Import Bank Visit

Chairman Reed of the EXIM EXPORT-IMPORT Bank visiting Motortronics.


Expansion in Europe

Motortronics launches expansion of its European soft start operation at SPS 2019



Card image cap

Water & Pumping

Card image cap


Card image cap


Card image cap

Oil & Gas

Card image cap


Card image cap


Featured Products

Card image cap

Reduced Voltage Soft Starters

Digitally programmable solid-state reduced voltage soft starters for smooth load acceleration. Select from Heavy Duty and Application Specific series.

Card image cap

Medium Voltage Soft Starters

Medium Voltage Soft Starters designed to start AC motors in any fixed speed application. Providing maximum protection, smooth and stepless control.

Card image cap

Configured Soft Starters

Advanced Soft Starter in a N4/N4X/N12 Enclosure. The Smart Door with Touch Screen allows for Superior Functionality and Diagnostics.

Our Commitment

Customers First

We are committed to offer our customers a fast response for Quotations, Service and Technical Support.

Quality Products

All our products are tested and certified to the lastest standards.

Global Support

Our global sales and service network offers peace of mind for our customers.

Product Selector

Click button below to start the product selector. Enter application and motor data and the product selector will find the soft starter that matches your application based on the information provided.

Contact us


Motortronics Inc.

1600 Sunshine Dr

Clearwater, FL 33765


Email Us

Soft Starters




Call/Fax Us


+1 727-573-1819


+1 727-573-1803